Climate Change Denial and Public Relations

Climate change is thought to be the greatest environmental threat humanity has ever faced. Whether this is true or not, all signs indicate that it poses a major challenge to human-centered ideology and lifestyle. Despite the fact that the planet's climate has changed constantly since the dawn of time, climate scien- tists overwhelmingly agree that the current period of warming is more rapid, is human-induced, and has serious implications for the stability of the planet's climate. Nevertheless, after almost forty years of discussion, the main political outcome has been inaction - i.e. the absence of effective reaction by humans to mitigate or stop contributing to global warming. Even without evidence for climate change, the mass pollution produced by humans on Earth – and - its noticeable effects on nature, other animals, and humans – should be reason enough to trigger a radical shift in our habits and activities. However, this is hardly the term that can be used to describe actions that have been taken to address global warming, and environmental pollution in general. In fact, the only real radical shift has been at the level of rhetoric.