Teresa de la Hera


Digital Gaming and the Advertising Landscape
  • 978 90 4853 867 6
According to the game scholar Ilya Vedrashko, the origin of advergames can be dated to the early 1980s, and it is even possible to find some precedents in the 1960s and '70s (Vedrashko, 2006b). Howeve..
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