Brand Management

In a market economy with a highly developed competitive environment, it is natural to maximize the utility of resources. Overconsumption, as the desired state of the economy of growth, puts enormous pressure on production and thus on securing sufficient resources of a diverse nature. Here, seemingly endless growth meets the limitations of the physical world. The application of the principles of sustainability is thus one of the basic determinants of the long-term survival of market economies or even entire ecosystems as we know them today.