Design Thinking : Business Innovation

Every book has its own story, and this one is no different.

Marketing research as it is defined will not reveal these threats – though if it does identify them, the standard business solutions are of little help. Design Thinking brings a holistic vision to innovation.
It works with multidisciplinary teams that follow a process, understanding consumers, employees and suppliers as they are in their own context, co-creating solutions with experts, prototyping in order to better understand their needs. A Design Thinking team will end up generating new solutions that tend to be innovative and quite unexpected.