Proceedings DRS Learn x Design 2019

Interestingly, the largest contribution of designers is to intervene in social problems trying to shape culture and environment of community as stated by the political scientist Herbert Simon that design is "changing existing situations into preferred ones". In this direction, when more focus is made on social, ethical and communal issues than on individual ones, values are more tangible, thus the shift from user centric design towards community centred design is achieved. Moreover, Manzini explains social innovation should interplay between autonomous initiatives that create social enterprises. These entities grow better in a favourable economic ecosystem, which is the national institutions' responsibility to provide. Besides when it comes to the design, designers are urged to prioritize recognizing existing social inventions and develop them into more effective, marketable, sustainable solutions. Therefore, branding and social media marketing strategy where taken into consideration in this research in order to create a lasting impact.