The Importance of Characteristic Partnership as A Sustainable Competitive Advantage: A Perspective Review

The purpose of this study is to analyze the characteristics of partnerships to achieve sustainable competitive advantage based on management alliance capabilities. The attribute of partnership, behavioral communication, and technique of solution conflict were found as a mutually effective of the characteristic of partnership to gained success. However, it is not enough without management alliance capabilities. Previous studies have shown several failures in making partnerships. The development of a management alliance approach to the company was needed as a priority in the alliance strategy because although many companies knew about the importance of this, only a small number were aware of how to take this seriously. This study presents to overview of the associated with a characteristic partnership as a source sustainable competitive advantage based on management alliance to gained success.