Manajemen Enterpreneurship, Kiat Sukses Menjadi Wirausaha
H. Saban Echdar
<p>Menjadi entrepreneur merupakan pekerjaan yang paling menjanjikan untuk kehidupan yang akan datang. Akan tetapi masyarakat Indonesia belum mengerti betapa menguntungkannya menjadi seorang entrepreneur. Mereka menganggap bahwa hidup akan lebih sejahtera apabila menjadi seorang pegawai. Selain itu, mereka juga dibayang-bayangi oleh ketakutan akan gagal yang sering dialami oleh seorang entrepreneur. Sehingga pilihan menjadi entrepreneur ini belum begitu banyak tumbuh di kalangan generasi muda kita.</p><p>Buku Manajemen Entrepreneurship ini, disusun dengan tujuan untuk membantu para mahasiswa dan pihak lain, agar dapat meningkatkan pemahaman, minat, kemauan dan jiwa entrepreneurship-nya, sehingga kelak bisa menjadi wirausaha mandiri, membuka lapangan kerja sendiri dan tidak menggantungkan pekerjaan sebagai PNS atau karyawan. Pembahasan dalam buku ini mencakup hakikat kewirausahaan, mindset kewirausahaan, konsep dasar dan motivasi berwirausaha, strategi menangkap peluang usaha, bagaimana strategi menangkap peluang usaha dan cara membangun ide kreatif dan inovatif. Selain itu buku ini juga membahas tentang bagaimana strategi mencapai keunggulan bersaing, merintis usaha baru atau membeli bisnis yang sudah ada, bagaimana pengembangan rencana pemasaran, cara memilih lokasi, bagaimana mencari sumber pendanaan, peranan rencana bisnis dalam berwirausaha, etika berwirausaha, kapita selekta wirausaha, kiat memilih jenis usaha dan bisnis rumahan dengan berbagai jenis usaha yang dapat dikembangkan, disertai contoh analisis keuangannya.</p>
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