Buku Terbaru

Corporate Social Responsibility: Organizational Strategy for Sustainable Growth

Byung Il Park, Shufeng Xiao

<p>Current discussions dealing with corporate social responsibility (CSR) have concentrated on solving queries, such as what promotes a firm's citizenship, under which environments firms conduct ethical management, what the primary determinants affecting a certain CSR (e.g., philanthropic CSR) are, and how it strategically enhances corporate performance, but such discussions tend to overlook its effect on long-term sustainable growth.<br></p><p>Thus, we do not yet know enough about CSR from a long-term perspective and its relationship with long-term sustainable growth. We should also acknowledge that a firm's unethical management is a primary cause and a result of poverty in our economy, which means that a firm's irresponsible activities (as an antonym of CSR) cannot be justified by any reason. This also represents the importance of research exploring CSR.</p>

Celebrity Endorsement: Developing A Brand Image in Housing Ads

Füsun Çizmeci Yöreş

Digital Marketing: Scope Opportunities and Challenges

Chandan Kumar Mishra

<p>With the onset of Internet reform and economic growth of country, consumer expectation and need have formed a shape where comfort and delight service has become vital criteria for product selection. Several brands in market keep working to evaluate the changing need of consumers, developing suitable product and finding market place to reach the right customer. This digital reform has paved a new marketplace on Internet where everything and anything is available to explore and review and have a virtual feel. India is a growing economy country and has been considered in the article to brief the concept and scenario of different trends of digital marketing. The article will bring insights into the scope of different digital trends and future scope.</p>

Reputation Management

František Pollák, Peter Markovič, ...

<p>The problem of building a reputation in the traditional brick-and-mortar world has been known for centuries; we know how to build a good reputation, or more precisely how to help in building a good reputation. Even if we are a target of various half-truths and slanders, we are aware that if they are only spoken words, their durability over time is quickly fleeting. However, written text is different from spoken words; its life durability over time is much longer. In our chapter, we bring the overview of what happens if we must suddenly face the problem of building and maintaining a good reputation in the virtual world of the Internet.</p>

Commercial Communication in the Digital Age

André Schüller-Zwierlein

<p>Whenever we talk about information, access is one of the terms most frequently used. The concept has many facets and suffers from a lack of definition. Its many dimensions are being analysed in different disciplines, from different viewpoints and in different traditions of research; yet they are rarely perceived as parts of a whole, as relevant aspects of one phenomenon. The book series Age of Access? Fundamental Questions of the Information Society takes up the challenge and attempts to bring the relevant discourses, scholarly as well as practical, together in order to come to a more precise idea of the central role that the accessibility of information plays for human societies.<br></p><p>The ubiquitous talk of the "information society" and the "age of access" hints at this central role, but tends to implicitly suggest either that information is accessible everywhere and for everyone, or that it should be. Both suggestions need to be more closely analysed. The first volume of the series adresses the topic of information justice and thus the question of whether information should be accessible everywhere and for everyone. Further volumes analyse in detail the physical, economic, intellectual, linguistic, psychological, political, demo- graphic and technical dimensions of the accessibility and inaccessibility of information - enabling readers to test the hypothesis that information is accessible everywhere and for everyone.</p><p>The series places special emphasis on the fact that access to information has a diachronic as well as a synchronic dimension - and that thus cultural heritage research and practices are highly relevant to the question of access to information. Its volumes analyse the potential and the consequences of new access technologies and practices, and investigate areas in which accessibility is merely simulated or where the inaccessibility of information has gone unnoticed. The series also tries to identify the limits of the quest for access. The resulting variety of topics and discourses is united in one common proposition: It is only when all dimensions of the accessibility of information have been analysed that we can rightfully speak of an information society.</p>

Gen Y: Emotions and Functions of Smartphone Use for Tourist Purposes

Alba-María Martínez-Sala, Concepción Campillo-Alhama

<p>Smartphones have revolutionized the tourism industry due to their ability to create and improve the tourist experience, mostly among young users, especially those belonging to the Generation Y (Gen Y). Millennials, as the Generation Y is often referred to, stand out for their ability to travel more frequently and for longer periods, as well as for their often-addictive use of smartphones. Despite nomophobia is not a recent phenomenon, there are few research works on information and communication technologies and tourism that address the effects of smartphone use on the tourist experience. The objective of this exploratory study is to describe the feelings Gen Y experiences as a result of use smartphones during their travels, their tourism functionality, and the relationship between the two.</p>

Tourism, nature and sustainability

Hogne Øian, Peter Fredman

<p>Tourism is one of the fastest growing economies of the word. This does not only imply that economic growth is increasing, but also that more travellers demand a greater variety of destinations and attractions and that the experiences tourists are seeking are becoming diverse. In view of these changes sustainable development of tourism are becoming an increasingly complex matter to achieve. Recently, the Nordic countries have experienced a rapid growth in numbers of visitors. At some popular nature attractions this has resulted in crowding, environmental damage, costly rescue operations and overload on public infrastructure. Economic instruments such as entrance fees are frequently proposed to regulate and manage the volume of tourists to vulnerable sites and nature in general. While being common in many countries throughout the world, economic policy instruments seem to have a somewhat limited applicability in the Nordic countries, mainly due to the public rights of access. In view of this, the aim of this report is to make some assessments of the extent to which economic instruments can be implemented in the various Nordic countries. This question is approach not only by looking into the effects economic instruments in view of management goals, but even by considering consequences within a broader sustainability perspective.</p>

Open Access and the Library

Anja Oberlander, Torsten Reimer

<p><br></p><p>Libraries are places of learning and knowledge creation. While this mission has been the same for centuries, the way it is delivered is constantly evolving. Over the last two decades, digital technology—and the changes that came with it-have accelerated this transformation to a point where evolution starts to become a revolution.</p><p>The wider Open Science movement, and Open Access in particular, is one of these changes, and it is already having a profound impact. Under the subscription model, the role of libraries was to buy or license content on behalf of their users and then act as gatekeepers to regulate access on behalf of rights holders. In a world where all research is open, the role of the library is shifting from licensing and disseminating to facilitating and supporting the publishing process itself.</p><p>This requires a fundamental shift in terms of structures, tasks and skills. It also changes the idea of a library's collection. Under the subscription model, contemporary collections largely equal content bought from publishers. Under an open model, the collection is more likely to be the content created by the users of the library (researchers, staff, students etc.), content that is now curated by the library. Instead of selecting external content, libraries have to understand the content created by their own users and help them to make it publicly available- be it through a local repository, payment of article processing charges or through advice and guidance. Arguably this is an overly simplified model and it leaves aside special collections and other areas. Even so, it highlights the changes that research libraries are undergoing, changes that are likely to accelerate due to initiatives like Plan S.</p><p>This special issue investigates some of the changes in today's library services that relate to open access.</p>

The Light-Up of Dark Bali Tourism: A Qualitative Study

I. Putu Astawa, Tjokorda Gde Raka Sukawati, ...

<p>Tourism world currently stumbles due to Corona virus case that limits all human activities including those related to traveling. Various efforts in every country have been conducted to rebuild tourism to the normal condition; however, each country has its own obstacles. This study aims to create a strategic model in developing tourism based on cultural values or local wisdom to rebuild tourism passion to support economy. This study is a qualitative study using cultural approaches with ethnomethodology tools. Data are collected through in-depth interview with tourism actors: government and communities represented by traditional village leaders.</p>

SUSTAINABLE FUTURE: TRENDS, STRATEGIES AND DEVELOPMENT

Siska Noviaristanti, Ong Hway Boon

<p>COMDITE is an annual conference organized by the Master in Management Program, School of Economic and Business, and jointly hosted by the Faculty of Management MMU Malaysia. The conference has taken place in Bandung on the 24th of May 2022. This conference reflects the achievements, challenges and developments of the field Managing Digital industry through academic paper presentations, industry engagement, academic keynotes, and discussions on key themes. The conference aims to provide all participants with opportunities to hear, think and con- tribute creatively to the continuing growth and expansion of the field and develop social networks among participants.<br></p><p>The 2022 conference theme is Sustainable Future: Trends, Strategies and Development and welcomes all authors that are interested in organization studies, marketing, management, digital technology, finance, human resources, creativity, art and design. This includes research on, but is not limited to, issues that are listed as the themes and areas for the conference below.</p><p>The COMDITE 2022 conference aims to build relationships between academics, practitioners, and governments as well as being a platform for academics and researchers to present cutting-edge research findings and to exchange insightful perspectives with industry practitioners. In addition, COMDITE 2022 also provides opportunities for undergraduate and postgraduate students to present their proposals so that they are modern-minded and uphold good values and culture, as well as opportunities for industry and policy makers to get feedback on research ideas, and findings to develop a business curriculum.</p>

MPASI Ekslusif

Budi Dermawan

<p>Bagi ibu muda, memberi makanan pendamping ASI mungkin belum terbiasa, karenanya akses informasi tentang hal terkait menjadi penting. Apalagi bagi ibu muda yang baru pertama kali ingin memperkenalkan menu MPASI pada buah hatinya. Seringkali ada rasa khawatir; apakah makanannya cocok, apakah menimbulkan alergi bagi si kecil, dan pelbagai ketakutan lain. Di sinilah pentingnya informasi mengenai MPASI. Terutama informasi mengenai kandungan gizi, periodesasi memberi asupan, manfaat, serta bagaimana mengolah sendiri menu MPASI. Termasuk meracik menu MPASI travelling ketika mengajak buah hati berlibur dan menginap. Akhirnya, dengan pelbagai alasan dan pembenaran, tak jarang menu MPASI pabrikan yang super instan menjadi pilihan. Nah, ini bukan soal membandingkan. Namun, peneliti Skotlandia mengungkap data mencengangkan: kualitas dalam kandungan MPASI pabrikan siap saji nan instan hanya setengahnya dari MPASI buatan rumah. Rentan pula terhadap kandungan kimianya. Di sisi lain, MPASI buatan rumah lebih sehat, murah, mudah, dan variatif. Pada dasarnya, MPASI harus terdiri atas empat unsur: sumber energi berupa karbohidrat, protein hewani, sayuran, buah-buahan, serta kacang-kacangan. Sesuai anjuran badan kesehatan dunia WHO, ada beberapa poin makanan pendamping ASI atau MPASI, di antaranya kaya kalori sebagai sumber energi. Semua itu bisa diperoleh dari karbohidrat dan lemak, sumber protein untuk pertumbuhan, dan menu yang mengandung vitamin dan mineral<br></p>

Diet sehat Untuk penderita Asam Urat

Tim Redaksi

Bubur Sehat &amp; Bergizi MPASI

Aulia Puspitaningayu

<p>Bayi mendapatkan makanan pertamanya berupa mpasi pada saat usia 6 bulan. Pada usia tersebut, bayi mulai dikenalkan dengan cita rasa baru dan tekstur makanan halus. Bubur untuk bayi haruslah diperhatikan dari segi kandungan gizinya agar pertumbuhannya dapat optimal. Bayi harus mengonsumsi bubur dengan gizi yang seimbang. Bubur untuk bayi umumnya merupakan bubur dengan tekstur yang masih halus dan minim bumbu. Bahkan dianjurkan untuk tidak mengonsumsi gula dan garam sebelum usia satu tahun. Namun makanan yang dikonsumsi tetap memiliki nilai gizi yang tinggi. Buku ini berisi 20 resep bubur untuk bayi yang tentunya sangat mudah dibuat, juga sederhana. Selain itu, bahan-bahan yang dibutuhkan juga mudah didapatkan sehingga memudahkan bunda dalam membuatnya. Semoga buku ini bermaat bagi kita semua, Meskipun buku ini jauh dari kata sempurna, saran dan kritik sangat penulis harapkan. Selamat memasak.<br></p>

Laporan Akhir Kajian Indeks Pembangunan Literasi Masyarakat IPLM Kota Semarang Tahun 2023

Dinas Arsip dan Perpustakaan Kota Semarang

<p>Laporan Akhir Kajian Indeks Pembangunan Literasi Masyarakat IPLM Kota Semarang Tahun 2023<br></p>

Laporan Kajian Tingkat Kegemaran Membaca Kota Semarang Tahun 2023

Dinas Arsip dan Perpustakaan Kota Semarang

<p>Laporan Kajian Tingkat Kegemaran Membaca Kota Semarang Tahun 2023<br></p>

Business, Open Innovation and Art

BeiBei Song, Piero Formica

<p>For much of human history, artistry and craftsmanship were natural ingredients in product- making and commerce. The Industrial Age, taken over by machines and assembly lines, squeezed cultural values and uniqueness out of many products, in favor of uniformity, volume and speed, to minimize costs and maximize profits. While industrialization improved the human condition in many ways, this “dehydration” in business has been pervasive-humans were used simply as machines to enable mass production; corporate offices were places for making a living but not living a life; and 20th century management was all about efficiency, the bottom-line, and shareholder value (with an obsession about quarterly earnings). Art went its own way, with artists either starving or celebrated in museums and auction houses away from everyday life, or some precarious point in between. This bifurcation led to antipathy between the two worlds, which is taken for granted in modern society. Artists view businesspeople as philistines, and businesspeople cannot see much use of art in corporate life beyond decoration in the lobby, and maybe some branding value, even though some may patronize art after making their fortune.<br></p>

SUSTAINABLE DEVELOPMENT IN CREATIVE INDUSTRIES: EMBRACING DIGITAL CULTURE FOR HUMANITIES

Dyah Ayu Wiwid Sintowoko, Idhar Resmadi, ...

<p>Issues pertaining to the cultural industries and digital technology were also considered as a solution to the sustainability in Creative industries. How does the creative community and the realm of digital technology react to and offer solutions to the global challenges posed by the sustainable development goals?&nbsp;<br></p>

Drones and the Creative Industry

Virginia Santamarina-Campos, Marival Segarra-Oña

<p>The aim of this book is to disseminate the results and actions deployed within the H2020 European Project AiRT, Technology Transfer of RPAS (Remotely piloted aircraft systems) for the creative industries. This book collects the different approaches of the project, including the definition of the problem and needs identi- fication, the technological aspects and the business model definition. Different experts from the industry as well as from the academic sector participated in this book by discussing the results of this highly innovative project and how it will impact on different stakeholders, from society to the creative industries, considering the economic impact that the drone sector and creative industries represent in Europe, but also how the successful process of transferring knowledge and technology is supported by the European Commission and from European Universities. This is a key factor when analysing the success of this short and very demanding project.<br></p>

THE MUSEUM AS EXPERIENCE: LEARNING, CONNECTION, AND SHARED SPACE

SUSAN SHIFRIN

<p><span class="fontstyle0">Reflecting on the college museum that hosted the innovative learning and teaching experiences Heidt describes in his essay, he assesses the museum’s role in this way: “the … Museum saw itself as more than a repository for valuable artifacts where the learning was unidirectional, from object to person … . Instead, it saw itself as part of a dialogue, a space where ‘knowing was doing,’ where learning was relational, embodied, and alive … a space for participatory experiences where students encountered artwork and in doing so, encountered themselves.”<br>Reflecting on the role of the museum as a sanctuary of sorts for people living with dementia and their care partners, Ruhle views it through a lens of social justice and equity: “when museums prioritise this audience and offer opportunities for appropriate engagement and participation [read experience], the institutions make a public statement about the societal value of older adults and individuals with cognitive differences.”</span> <br style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; line-height: normal; text-align: -webkit-auto; text-size-adjust: auto;"></p>

HIGHER EDUCATION IN THE ERA OF THE FOURTH INDUSTRIAL REVOLUTION

Nancy W. Gleason

<p>In a July 2017 piece in Inside Higher Ed, Joshua Kim asked: "Why is it that books about technological-induced economic change tend to focus on every other information industry except for higher education?" The answer is because no one knows quite what is happening yet. It is too new. The automation economy, resulting from the technologies of the fourth industrial revolution (4IR), is changing the way we live and work. Information transfer is no longer the sole purview of institutions of higher education (HE). Information is everywhere and the collection of big data means we have brand new kinds of information. Several good books have already been released on what needs to change in HE, but they lack a detailed perspective on how some elements of HE-liberal arts, youth themselves, and libraries-are already changing, as well as what nations are doing to adapt their HE institutions. HE is changing around the world already as a result of the fast-shifting global economy and the types of employees and thinkers it demands. This book offers a first glimpse at new global trends in HE, and how nations around the world are responding in their national HE systems in order to provide readers insights into how that is already happening on the ground and what is likely to come next. HE will have to change, quickly, in collaboration with governments and industry to respond to the automation of knowledge and production.</p>

Games Without Frontiers

Heather Wardle

<p>Recent academic and policy attention focuses on the “convergence" of gambling and games. Yet, looking at the social and historical context of gambling and games, we see they were always intertwined, with both reflecting broader social, economic and cultural conditions. Setting out the argument for this book, this chapter contends that what we see today, with phenomena like loot boxes, is an acceleration of this trend, amplified by the changing technologies which underpin both industries. Little attention has been paid to these broader social and historical processes, which limits our understanding of them and our anticipation of what might happen next. This book aims to act as a primer to place the "convergence” of gambling and gaming within its rightful historical context and encourages us to take a broader perspective when thinking about the impact of these developments.<br></p>

Closing Rice Yield Gaps in Asia

Melanie Connor, Martin Gummert

Gaming and the Arts of Storytelling

Darshana Jayemanne

<p>The title of this collection makes use of some ambiguous terms: 'gaming' rather than 'videogames'; the plural ‘arts' rather than the singular 'art'. Similarly, the concept of 'storytelling' has an ambiguous relation to the term 'narrative', which is far more commonly deployed in scholarly discussions of games. These ambiguities were designed to encourage interdisciplinary approaches which may be orthogonal to—while mindful of—the existing discourses. The issue's contributors have responded to this broad remit. Both the original symposium held at Abertay University in May 2018 and this Special Issue include work from scholars in computer science, film studies, comics studies, cultural studies, and game studies. The idea of 'storytelling' places emphasis on the process and performance and, in their artful weaving together of domains, the articles comprising this Special Issue represent important responses to far-reaching transformations in contemporary storytelling practices.<br></p>

Design and Application of Agricultural Equipment in Tillage System

Mustafa Ucgul, Chung-Liang Chang