Creative Top Secret, Ramuan Sukses Bisnis Kreatif Sepanjang Masa
Cita Yustisia Serfiyani, R. Serfianto D. Purnomo, ...
<p>Ekonomi kreatif (termasuk industri kreatif) telah menjadi andalan ekonomi negara maju setelah era ekonomi pertanian, ekonomi industri, dan ekonomi informasi. Ekonomi kreatif bergantung pada sumber daya manusia yang kreatif dan inovatif, sehingga terkait dengan Hak atas kekayaan Intelektual (HAKI). Beberapa sub-sektor ekonomi kreatif juga bisa dikembangkan menjadi bisnis waralaba (franchise). Potensi ekonomi kreatif yang cukup besar bahkan mendorong pemerintah membentuk badan khusus setingkat menteri bernama Badan Ekonomi Kreatif pada awal tahun 2015 yang dipimpin pertama kali oleh musisi senior sekaligus pengusaha Triawan Munaf.</p><p>Investasi ekonomi kreatif yang dikupas dalam buku ini meliputi 15 sub-sektor ekonomi kreatif yaitu periklanan, arsitektur, desain, pasar barang seni, kerajinan, musik, fashion/mode, permainan interaktif video-film-fotografi, seni pertunjukan, layanan komputer dan peranti lunak, riset dan pengembangan, penerbitan dan percetakan, televisi dan radio, serta kuliner. Pembaca buku ini diajak mengenal aspek normatif aspek bisnis, petunjuk praktis, tips bijak, hingga kisah-kisah sukses para pelaku ekonomi kreatif. Buku ini dilengkapi sejumlah gambar, foto, skema, tabel, dan ringkasan agar pembaca lebih mudah memahami isi buku.</p><p>Buku ini cocok dibaca oleh dosen, mahasiswa, peneliti, pengusaha, notaris, konsultan, pemilik HAKI (pencipta, inovator, pendesain), pelaku waralaba (franchisor dan franchisee), pelaku ekonomi kreatif (artis, sutradara, produser, penyanyi, musikus, penulis, pelukis, pematung, kurator, pembuat game, pembuat software, ahli komputer, komikus, desainer, arsitek, biro iklan, pengusaha kuliner, pengrajin, penerbit, pengusaha percetakan, pedagang barang seni, praktisi media massa, praktisi media sosial, pelaku bisnis daring/online, motivator, dan lain-lain), serta pejabat, legislator, penegak hukum, dan masyarakat luas.<br></p>
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